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Executive Intelligence for Food Distribution Leaders

Predict Customer Behavior, Optimize Inventory, and Protect Margins

Identify churn risks weeks in advance.
Item-level demand forecasting with confidence.
Autonomous actions that optimize margins during peaks and drops.

Without

Backwell Tech

Lost revenue from customers leaving without a warning

Wasted stock from over-ordering perishable items

Stockouts during peak demand, missed sales opportunities

With

Backwell Tech

Platform flags customers at risk with weeks in advance, and triggers retention actions

Inventory precisely matched to forecasted demand, waste reduced

Stock always ready for peak demand, loyalty strengthened

How it works?

Predictive Customer Behavior & Churn Prevention

The platform helps you predict and identify which customers are more likely to reduce, stop ordering, or considering switching providers; explaining the why. The predictions are based on customer data and purchasing behavioral paths evaluation.

Impact: Act before revenue is lost, by executing targeted actions, such as offers or marketing activations

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Item-level Demand Forecasting

Combining order history, transactions, and customer patterns, our platform takes over the forecast of your inventory, ensuring an hourly, daily, weekly, and seasonal demand accurate stock level estimation at the SKU level.

Impact: Accurate forecast estimations for demand can reduce waste, prevent stockouts or overstocks and align procurement with current needs.

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Optimal Product Mix & Automated Offers

Through the analysis of customer patterns and behaviors, the platform can predict optimal and personalized product combination proposals, tailored to each customer, with the option of automating outreach.

Impact: Increase average order value, customer loyalty and share of spend of your customers, without investing in incremental sales efforts.

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A Food Distribution leader is using our AI to predict Customer Lifetime Value and identify optimal product offers, to simultaneously improve customer loyalty and increase revenue performance.

Exclusive Early Adopter Program

We’re selecting a limited number of leaders in the Food Distribution Industry for strategic partnerships. Backwell Tech will invest up to €100,000 in platform credits to accelerate deployment and value realization.

01

Guided pilot

02

On-prem cloud options

03

Dedicated onboarding + integration support

Why Backwell Tech?

01

High-Performance, Predictive & Explainable AI

Scientific-grade predictive algorithms delivering measurable business outcomes — fully explainable to build decision-maker trust.

02

EU AI Act Aligned

Low-risk, compliant software designed with transparency and anonymized data handling at its core.

03

On-Premise Customization

Tailored deployments with tracked, verified results — ensuring the technology fits your infrastructure and objectives.

04

Backed by World-Class Academia

Reviewed and advised by AI experts from Oxford University, Cambridge University, and Imperial College London to maintain the highest scientific standards.

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